Commentary
Qualitative Analysis of Technical Aspects of Filmmaking Processes in Hollywood, Asian Cinema, and the Award-Winning AIFF
The research study explores the transformative role of AI technologies in enhancing technical aspects like editing, lighting, visual effects (VFX), computer-generated imagery (CGI), and sound design in filmmaking and cinema production. Through a comprehensive qualitative comparative analysis, the study examines 30 selected films from Hollywood, such as I, Robot (2004) and The Creator (2023), the Asian cinema industry, including After Yang (2021) and Jung-E (2023), and winners of the Artificial Intelligence Film Festival (AIFF) like PLSTC (2023), Expanded Childhood (2023), E^(IPi) + 1=0* (2024), and Dear Mom (2024). This analysis highlights significant transformations in pre-production, production, and post-production processes. The study traces the evolution from early CGI developments, manual editing, and complex simulations to AI-driven techniques and tools. These advancements include real-time rendering, automated content recognition, intelligent cut detection, real-time light adjustment, AI-driven storyboarding, predictive editing, AI-based motion capture, realistic particle simulation, deep-learning for texture synthesis, enhanced 3D modeling, CGI neural rendering, and AI-powered audio environments. Ethical considerations such as balancing creativity between human and AI technologies, intellectual property rights, and data privacy are also discussed. The study suggests developing frameworks and guidelines to ensure the best implementation of AI in cinema production. However, the research is limited by the number of films analyzed, the time frame, lack of quantitative methodologies, and challenges in conducting interviews with stakeholders. The findings aim to contribute to understanding AI's integration in cinema production by analyzing technical aspects, possibilities, limitations, guidelines, and ethical considerations.
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